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This is a short cautionary tale about how to run a contest. And frankly I'm surprised that I have to take time out of my busy day of surfing for porn to write this down.
To your left (my right) you can see an example of the right way to do it. Reveal the message, and win a donut. SImple, right? You'd think so. |
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As you scroll down, you can see how a competing coffee shop decided to run their contest, which appeared at the same time. (Hint #1: don't run a contest with the same mechanics at the same time as your competitor.) |
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| As we see here, I became one of those rare multiple-winners you read about in the papers. Clearly, that horseshoe was firmly lodged in my ass. The problem here, however, is that to redeem my prize of a free oatmeal bar, I have to buy something. (Hint #2: it's not really a prize if I have to spend money to receive it) (Hint #3: it seems clear that some people -- and I'm looking at you, Coffee Time -- need a crash course on the meaning of 'free') |