Let's face it. People are busy and they don't have the time to look for the message in an ad any more. They need things spelt out for them.
This board exemplifies this perfectly.
No need to root around for the message. No need to decipher the 'clever' headline. No need to translate the body copy.
Nope. Take the guesswork out and draw the eye exactly where guys like me need it to be drawn.
And in case you can't make out the hidden meaning in this billboard, I give you a nice close up to the important part.
If you're still having trouble finding what you should be seeing in this ad (subtle as it is), keep scrolling down.
You're welcome.
