You know, there's nothing wrong with targeting a certain group or community with your advertising. Smart companies and corporations do it all the time, and are quite successful with it.



It's when you come across an ad that reminds you of the unpopular kid in the school yard that follows you around and throws "Hey, me too!!" into every conversation, in the hopes of fitting in and being accepted.



For the record, zipcar: there's trying, and there's trying too hard.