Here is a great example of an ad that didn't make it to the proofeaders' desk. Or any desk where anyone with a clue sat.
It seems harmless enough – cleaning system, filter, water ... whatever. But then it gets to the fearmongering (See detail below).
It seems harmless enough – cleaning system, filter, water ... whatever. But then it gets to the fearmongering (See detail below).
Let's take a closer look at the fine print:
So let me get this straight:
Most water filtration systems only capture a measly 99.997% of dirt.
Pikers.
But the Rainbow system is way better because they provide nearly 100% purity.
Going from 99.997% to nearly 100% – now that is one goddamned impressive next level.
Most water filtration systems only capture a measly 99.997% of dirt.
Pikers.
But the Rainbow system is way better because they provide nearly 100% purity.
Going from 99.997% to nearly 100% – now that is one goddamned impressive next level.