I'm not exactly 100% on what these shysters really sell (because, seriously, any company that tags themselves with 'wellness' – I mean, come on ...), but I will say one thing:
It is generally recognized that using a photo of a flooded lawn or field is NOT a good way of gaining confidence and suggesting success to potential customers.
The company started by selling tea tree oil and it just went downhill from there. Look them up on wikipedia.