There are no North American cars -- Volvos included -- that have writing on the driver's side mirror.

A niggling observation? Perhaps.

But I've always believed that public service and congratulatory ads deserve the same respect and attention to detail from the creative guys as the 'big money' ads do.

So if you're going to use a vehicle like this (no pun intended) to deliver your message, take the 5 extra seconds and get it right.